There are two critical elements when a company is a faced with a crisis. Firstly, how well it responds during the crisis and secondly how well it reclaims its reputation after a crisis. CARMA International can help companies in both cases through an exhaustive research & analysis of the media coverage: Crisis management: CARMA International analyses the daily coverage to understand message delivery & impact; tone & favorability; top issues being raised; top publications & journalists writing on the issue amongst other parameters. Contact Ms. Neelima Khanna Email